215,811
organic sessions in a year, across the nine markets
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Case study · International SEONine markets, five languages, one SEO strategy
A world-leading fresh-fruit brand, present in nine European markets, trusts us with the rankings of all its websites. Nine sites grown over years, each country on its own and with no SEO behind them: a backlog of technical disorder holding them all back equally.
8 of 9
markets with organic as the top traffic channel
9 sites
audited and optimized in five languages
01 · The starting point
Nine websites competing against each other
Three of the sites share French and two share Dutch. Without the tags that tell Google which country each site targets, the search engine can't decide which one to show, and same-language sites take positions away from each other.
The technical audit that opens the project puts the rest on the table: errors piled up over years of platform growth, with no one looking at the nine countries at once.
What the audit finds
- Same-language sites cannibalizing each other on Google for lack of hreflang
- 4xx errors, duplicate titles, and pages with no H1
- Recipes and posts more than five clicks from the homepage
- Uncompressed images dragging down load speed
- The recipe pages with no presence at all on Google
02 · The strategy
Three levers, the same ones in all nine countries
01
Audit and technical SEO on every site
Nine audits to a single standard: speed, indexing, architecture, and errors, prioritized by impact and handed to the technical team as an action plan.
02
SEO content by market
Keyword research by country and language, re-optimization of what already exists, and a shared editorial structure: the same categories, with subcategories tailored to each market's demand.
03
Link building and daily monitoring
Monthly links to each country's strategic pages, and daily watch over traffic and indexing across the nine sites.
03 · The numbers
Organic, the top channel in eight of nine markets
More than 215,000 organic sessions in a year. And the recipe pages go from not existing for Google to the top position in every market after the link and metadata work.
- 24,638 keywords ranking across all the sites
- 2,978 of them on the first page of Google
- In Spain, 196 keywords in the top 3
04 · What the reports don't show
The day all nine sites vanish from Google
A change on the platform, on the client's technical team's side, drops the nine sites out of Google's index overnight. No alarm goes off in any dashboard: the daily monitoring that's part of the service catches it.
We coordinate the fix with their team, traffic recovers within days, and the year closes with no noticeable loss. Soon after, that same watch spots a copy of the site that Google has started indexing as duplicate content, and it's pulled before it can do harm. SEO that isn't watched is lost in silence.
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Same client: from zero to 40,000 organic visits a month →