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Digital marketing consulting

Digital marketing consulting: the strategy and the team that runs it

We decide where to compete, with what message, on which channels, and with what budget. And then we stay: running the plan or directing whoever runs it, with a review of results every quarter.

Request your diagnosis How we work
3
months per cycle, reviewed at the close
0
locked annual plans that no one revisits
1
point of contact for strategy and execution
01 · The problem

A strategy that never gets executed is worth nothing

The usual arc is familiar: a consultancy hands over a long, well-argued document, the company reads it, approves it, and three months later it's still in the same folder. No one turned it into concrete work, and no one was accountable for making it happen.

The usual arc
  • A consultancy that analyzes and hands over a document
  • Agencies that read that document their own way
  • No one accountable for the combined result
  • An annual plan that gets reviewed when it's time to renew it
How we approach it
  • The plan is written knowing who will execute it
  • We handle the execution ourselves or we direct it
  • One point of contact accountable for the numbers
  • A review every three months with the data on the table
02 · What's included

From diagnosis to roadmap

Diagnosis Where you stand today: active channels, real results, the competition, and how much demand actually exists in your market, measured with data.
Positioning What you sell, to whom, and why they'd choose you. When everyone says the same thing, this decision is worth more than the media budget.
Channels and budget Which channel opens which door, and how much goes to each. On the principle of not splitting across five fronts what only stretches to two.
Measurement from the start What gets counted and how, defined before you spend. Without this, three months in, no one knows whether it worked.
Roadmap by quarters What gets done over the next three months, who does it, and what result is expected. The rest is noted, not committed.
Vendor oversight If you already work with agencies, we review what they deliver, ask for the metrics that are missing, and bring coherence across channels.
03 · Outsourced marketing direction

For companies that need someone making the calls, not one more vendor

Plenty of companies invest in marketing without anyone inside who can tell whether it's working. They hire one agency for social, another for ads, someone for the website, and there's no one figure bringing order or accountable for the whole.

Outsourced marketing direction fills that gap without a full-time hire: we set priorities, decide the budget split, review the vendors, and present the numbers to your board.

The usual situationWith outsourced direction
Each vendor reports what makes it look goodA single report with the full picture
The budget is split by inertiaIt's reallocated each quarter based on results
Decisions wait until management has timeSomeone with judgment is deciding every week
No one is accountable for the overall resultOne point of contact accountable for the numbers
04 · The cycle

Quarters, not annual plans

A twelve-month plan arrives out of date before it's executed: advertising costs shift, new competitors appear, and your own capabilities aren't what they were in January. Three months is long enough for a channel to prove something and short enough to correct course before you've burned the year's budget.

01
Goals for the quarter
Two or three, each with its number. What doesn't make the cut is noted for the next cycle.
02
Execution
Work in motion, ours or your vendors', with weekly tracking of what's moving.
03
Review with data
What worked, what didn't, and what we learned. No dressing up: the numbers are shown exactly as they come out.
04
Reallocation
Budget moves toward what performs and is pulled from what doesn't. The next cycle begins.
05 · Frequently asked questions

Frequently asked questions about digital marketing consulting

What's the difference between a marketing consultancy and an agency?

A digital marketing consultancy analyzes the company's situation and defines what to do, in what order, and with what budget. An agency executes concrete work: campaigns, content, search rankings. The problem shows up when they're two separate shops, because the consultancy hands over a document and the agency reads it its own way. Here, strategy and execution are under one roof, so the plan is written knowing who will carry it out and how.

Do you hand me a marketing plan?

You get a document with the diagnosis, the priorities, and the budget split, but it isn't a locked annual plan. A twelve-month plan tends to go stale before it's executed: advertising costs shift, so do competitors and your own capabilities. We work in quarters, with three-month goals, a review of the data at the close, and budget reallocated for the next one.

What if I already have agencies or vendors working with me?

That's a common situation, and there's no need to break it up. In those cases we act as marketing direction: we set goals and priorities, review what each vendor delivers, ask for the metrics that are missing, and bring coherence across channels. If a vendor isn't performing, you'll see it in the numbers before we tell you.

Does this work if my company is small?

Yes, and it's often where it matters most. A small company can't afford to spend across five channels to see which one works, so getting the order right counts for more than it does at a big company. In these cases the consulting is usually short and very concrete: two or three well-made decisions and one channel executed properly.

How long does a digital marketing consulting engagement last?

The diagnosis and the strategy are settled in a few weeks, depending on the size of the company and the data available. From there you have two paths: you take the roadmap and execute it on your own, or we keep working alongside you by quarters, reviewing results and adjusting the plan at the close of each one.

Can you execute what you propose?

Yes, and that's the norm. We execute search rankings, paid advertising, email marketing, social media, and artificial-intelligence systems, so the roadmap turns into work in motion without changing who you talk to. We also handle just the strategy when you prefer to execute with your own team or your current vendors.

Start by knowing where you stand

We analyze your situation, your competition, and the real demand in your market. You leave with the two or three decisions that move your business most right now.

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